Lesson3: Getting Free Pinterest Traffic

Getting Free Pinterest Traffic

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Pinterest is one of the best platforms to get free traffic for your blog. The platform keeps updating and the algorithm keeps changing, but the goal of Pinterest seems to remain the same… The platform is dedicated to providing it’s users with valuable information and services, and if you are a blogger you get to benefit from the free traffic, as people are always on Pinterest searching for how to do things, products and services.

How You Get Pinterest Traffic

Your Own Viral Boards: Your own boards on your profile is one of the ways in which you get traffic to your website from Pinterest. Even if you have over a dozen boards on your profile, make sure to pick at least two boards that you pin consistently to on a daily basis. Or at least five days per week. This will keep the momentum and reach of those boards growing, and when you pin your own blog content to those boards, you’ll get traffic from them.

Group Boards: Another good option for getting website traffic is group boards. When you join group boards, you get traffic from the audience of those group boards owners. So make sure to join group boards, so you can benefit from other Pinterest users following.

Repinners: When others repin/share your pins, you also get traffic from those repinner’s boards. A lot of the traffic you get from Pinterest come from people’s boards who repin from you and others.

Algorithm: When Pinterest’s alogorithm makes your pins go viral, this is when you will see massive traffic. The algorithm will let your pins show up in searches, users’ home feed, and also in your followers’ feed.

Making Viral Pins

In order to get your pins going viral, you need to be making viral pins. They need to be of good quality. So put good photos on them, and add some text to let create interest. Use similar text to that of the viral title formats that was covered in lesson 2. Also, use bright colors for your text. Length matters here too. Make your pins long enough to stand out among other pins. Pinterest recommends 600 x 900 pixels, or any 2:3 aspect ratio.

You’ll need to use a good photo editor to edit your photos and create your pins. I recommend PicMonkey, Fotojet and Canva.

You will also want to use good descriptions and hashtags for search engine optimization. Use as many keywords as possible in the description of a pin.

Pinning Ratio

Every Pinterest profile is different. So there is not set amount of times you need to pin per day. It depends on how fast you want to, grow, and big or small your profile is. What I do recommend is that you pin more third party pins than your own blog pins. If you are trying to build up your profile, pinning mostly your own blog pins will slow your growth. I recommend pinning 90% third party pins, and 10% your own blog pins. That is to your own boards. You can choose to pin only your blog pins to group boards if the rules of those boards allow.

Consistency

Be consistent with your pinning. It is better to pin 50 pins 5-7 days per week, than to pin 350 pins one day per week. These numbers are only for example. The point here is that, Pinterest rewards you for consistency over just pinning a whole lot once in a while.

New Pins And Content

Pinterest is always wanting new content. Try to publish a new blog post as frequently as possible, and upload a pin to Pinterest for your new article. Even if you don’t have a new post, create new pins and put on Pinterest daily. Try to do at least 2 new pins per day. You could use 2 hours each week to create them, and then upload them as the days go by. Pinterest’s algorithm favours profiles and boards that have new content consistently.

Use Pinterest Analytics For Optimization

Pinterest has it’s own analytics corner to show you how your profile is performing. Use the analytics to know which of your boards are doing well, and the pins that get the most impressions, repins and clicks. This will give you an idea of what to keep pinning and how much work you need to do to grow your boards.

Group Boards For Building Pins

A strategy I use, is to upload my new pins to my own high performing boards, then pin them to group boards over time to help build them up. Have a set of pins that you consistently pin to various group boards over time, so their repin count will grow, as people repin and share them.

Network With Other Pinners 

You can network with other Pinterest users and pin from their profiles. Pinterest doesn’t want you repinning your own pins after you’ve uploaded them. So if you have Pinterest buddies, have them repin your blog pins, then repin your own pins from their profiles to your boards and group boards.

Pin Across Two Accounts

You can also create two accounts, and pin your own pins from one to another. This is just like having a Pinterest buddy that you are collaborating with (totally optional).

Avoid Getting Hit For Spamming

When repinning your own blog pins to your own boards, you’ll need to avoid repinning the same pin to the same board in a short period of time. Space things out, make sure to pin other pins to the board (third party and your own), and let a couple days past before repinning the same pin in the same board. This will prevent your account for getting suspended for spamming. It is better to repin your own pins from another user’s profile or from a second account you own. Pinterest doesn’t like you repinning your own blog pins from your own Pinterest profile. So I suggest repinning from a second profile, or another user’s profile.

Best Times To Pin

In my experience with Pinterest, it is good to pin in the mornings, and also in the nights. If you don’t get to pin in the mornings, try not to miss pinning in the nights. This is the time when more people are on Pinterest, which gives your pins a chance to be seen by more people. Yes, Pinterest uses a smart feed which doesn’t just show your pins immediately on people’s home feed. But there is also the followers’ feed, which lets your pins show up in real time to your followers.

Get followers Fast

You can get your first 1000 followers in less than 2 weeks, if you work smart. Follow 300-400 people per day for the first 2 weeks, and you should have at least 1000 followers. But you have to know how to follow to get back followers. Find a Pinterest account that is following over 5000 people, and has over 5000 followers. Follow the same people who are following that account. Chances are that most of them will follow you back.

The point here is that the subject profile seem to have followers that are willing to follow back, because of the following/followers ration. We are assuming here that since this profile is following so many people, that profile accumulated followers by following it’s followers first. Experient with different profiles with a similar ratio and see how it works for you. The subject profile doesn’t have to be one that is set up perfectly. It should simply have a lot of followers and be following a lot of people.

*****Note: When following people, don’t follow more than 100 at a time. If you end up trying to follow more than 130 at a time, you will get a follow block for a couple to 24 hours. During that period of time, you’ll be able to do everything else on Pinterest, but not follow people. So stick with 100 at time, let at least an hour go by before doing more following.

Put Pins In Article

When you publish an article, create a pin for it and place it in the article. You can put your first pin for that article on Pinterest by pinning directly from that post, and your readers will have the option to share your post by pinning that image to Pinterest.

Multiple Pins Per Article

Make multiples as time goes by for each of your article. Different pin styles appeal to different people. Also, experiment with different descriptions and hashtags on each pin. I make unlimited amounts of pins for my articles. For beginners, try to have at least 3 per article.

Build At least 10 Viral Pins

Your goal should be to build at least 10 viral pins. These should be over 1000 repins. This will take time, but one viral pin can send you lots of visitors daily (depending on how you repin it). But the sky is the limit, so aim for at least 10. You’ll grow these pins by consistently repinning them to different and relevant boards. Other people will repin them too, and some might go viral from another Pinterest user’s profile. Also, the algorithm can help a pin to go viral with the right image, text, description, hashtags ect.

*Important* Avoid deleting any of your boards as this will hurt the momentum of your profile. Especially if these are high performing boards.

Remember to use a nice profile photo, title, description, board titles, board descriptions and cover photos for your boards. It’s necessary too to upgrade or convert (for free) to a Pinterest business, as this is how you will get access to Pinterest analytics and other benefits.

The next lesson will cover how to start monetizing your blog .

You can go to the Facebook Support Group to find help in the Directory Of Useful Resources. Also, if you don’t see something you would want help with there, leave your question on that thread and we’ll take it from there.

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